Batya Erdstein makes ceramics by hand in Itamar. Tzvika Zamir makes skincare under the name Asif. When you order, you are buying from these two families directly, the way you would from a neighbor down the street.
Meet the families and see their shops

Batya makes every piece by hand in her studio in Itamar, in the hills of Samaria. She was born in San Diego, moved to Israel to raise her six children close to the land, and found her craft twelve years ago when her husband gave her a pottery wheel.
She draws her motifs, the pomegranates and pressed flowers, from the hills around her home. Each piece is signed Batya.
This is the bowl on your table and the mug you reach for every morning.

Tzvika built Asif and named it after his daughter, Asif, which means harvest in Hebrew. He worked for years with a leading Israeli chemist to get the formulas right, including a shampoo he spent nine months perfecting so it would not dry out hair, and a hyaluronic acid serum built to actually absorb.
The botanicals come from the Dead Sea and the hills of Galilee.
This is the serum and cream that become part of your morning and evening.


Your order pays Batya and Tzvika fairly for their work and keeps their family workshops growing through a hard year for Israel. This is not a donation and not charity. You buy something real and made with care, and two families in Israel grow stronger because of it.
You drink your coffee from Batya's mug, you use Tzvika's cream at night, and every day these two families are quietly part of your home. That is what turns a single order into a standing connection, not a one-time gesture.
See both shops