Founded by Maayan Yacov, Kumi Uri is a natural Israeli cosmetics company rooted in the Shomron. After years studying marketing and cosmetics in the United States, Maayan returned to Israel to establish his business in his hometown of Ariel. Committed to natural, healthy ingredients and to strengthening Jewish entrepreneurship, he built Kumi Uri as both a skincare brand and a statement of connection—to the land, to its people, and to the light that flows from it.

Each formula begins with ingredients drawn from Israel’s own bounty: herbs from the Galilee, oils pressed from local seeds and fruit, and minerals gathered from the Dead Sea. Every product is crafted by hand in small quantities to preserve the integrity and fragrance of these raw materials.

Through Kumi Uri, Maayan shares the vitality of Israel’s soil with the world—transforming the natural abundance of Samaria into gentle, restorative care that nourishes the skin and uplifts the spirit.