When Gidi Mizrachi speaks of Jerusalem, his eyes light up, and he smiles, saying, “For me, Jerusalem is where I was born, a most beautiful city with the richest authenticity.”

Gidi is known in Jerusalem for his delicious dried fruit and nuts. His father was one of the founders of Jerusalems famous Machane Yehuda Market, which many people consider second only to the Western Wall, as the heart of Jerusalem. Gidi spent his childhood at the market with his father, learning the products and the art of customer service.

From his father, Gidi learned that happy customers were the best customers. He and his father always sought to understand what their customers wanted and how to deliver the highest quality products most courteously.

When you eat snacks from Gidi Mizrachi, you eat the same snacks that the people of Jerusalem love!