Hila Assa is a popular Israeli jewelry designer known for her simple laser-cut designs.

Hila began her career in a different field – as an industrial designer. When she visited a factory that used machines for phytochemical etching on metal, it fired her creativity. She instantly wanted to find a way to use it for jewelry design.

While Hila was on maternity leave, she decided that the time had come for her to follow her dream and create jewelry. Her mind was filled with design ideas, and she quickly established herself in Israel.

All her beautiful creations are made from brass with 24 karat plating and gold-filled necklaces.

Her signature items are her keychains and bookmarks, which she initially had designed as gifts for teachers!