Meyrav Hashay founded Blue Clay in 2016. After researching the ingredients of skincare products, Meyrav decided to establish a line of cosmetics that are 100% natural and healthy that restore and improve tissue. All Blue Clay’s formulas contain cold-pressed vegetable oils, herbal extracts, essential oils, vitamins, and antioxidants. There are no chemicals, no SLS, no parabens, and no unnatural colors or perfumes.