Stav Hoffman began creating her own skincare and body care products after attending workshops with Lev Haolam producer Shlomit Cohen! She took all she had learned from Shlomit and began to explore making products that pleased her family and friends. Stav soon found she had an intuitive gift for blending healing ingredients and essential oils for products that are organic, natural, safe, and a pleasure to use. When she and her partner Leah opened their Ein Karem shop, Malchuta, she found the perfect place to share her creations.