Sipor Culinary was founded by Adi Rozen, a long-time resident of Israel’s southern region who has built her work around connecting people to the land through food, design, and shared cultural markers. Operating from Moshav Netiv HaAsara near the Gaza border, Adi has spent years collaborating with local farmers, artisans, and families to develop products that reflect real lives and real places rather than abstract concepts.

Following the devastation of October 7, Adi worked alongside her children to create Kalanit Gifts as a focused response—objects that could honor what was lost while remaining rooted in daily use. The red anemone was chosen deliberately for its deep association with the south and its recurring presence across the landscape. Through Sipor Culinary, Adi continues to develop projects that preserve regional identity, support local producers, and ensure that the communities of southern Israel remain visible, represented, and carried forward.