Joel Goldberg and Row Kraslavsky met when they were both working at the same cafe. They found that they share the same values and passion for hospitality and tea culture. Together they dreamt of ways to introduce Israelis to the benefits and joy of drinking tea.

They have created a small business, Tea Lovers, that they love and love sharing with others. Each of their Tea Lovers tea blends reflects their belief in finding balance and creating a healthy lifestyle that includes good nutritious food, motion, rest, and of course tea!

Each of their unique blends is produced by blending extracts from specific tea leaves, herbs, fruits, and spices for making soothing warm, and refreshing cold drinks.

The two good friends and now, business partners, title themselves Tea Developer and Tea Explorer respectively. These “tea men” hope that every sip of their tea will fill everyone with calm and inner peace.