Yael Rosenthal established Yama+ in 2016. She was inspired to create her Natural Dea Sea Toothpaste after witnessing her Dad’s struggle with gum disease. In an effort to help him heal, she began researching remedies and discovered the healing benefits of salt water, and she naturally looked to Israel’s exceptional resource, the Dead Sea!

Yael found the perfect formula, a blend of 60% Dead Sea water with its high mineral content, perfect for her toothpaste. Yael and her family and proud to share the healing wonder of the Dead Sea with the world.