Formulated and produced in Israel’s western Negev, this gentle facial wash is designed for daily cleansing in a climate that requires care without aggression. Made for regular to dry skin, the plant based formula creates a light foam that removes daily buildup and excess oils while maintaining the skin’s natural moisture balance. The texture spreads easily, rinses clean, and leaves the skin comfortable after use.

Wild rose extract anchors the formula. In Israel, wild rose grows under strong sun, limited rainfall, and thin soil, conditions that slow the plant’s growth and concentrate its natural compounds. The petals contain naturally occurring antioxidants and organic acids that support skin comfort and surface balance during cleansing. These properties make wild rose especially suited for regular use in environments where skin faces repeated exposure to heat, dust, and dryness.

The wild rose extract is combined with aloe vera leaf juice, calendula, and chamomile, plants selected for their compatibility with daily cleansing and their ability to support hydration during washing. The formula avoids harsh surfactants and unnecessary additives, allowing the botanical ingredients to perform their function without interference. The wash suits everyday use and supports makeup removal without leaving residue or tightness.

This facial wash is produced by Arugot at its farm based facility in Israel’s Negev region, where ingredient cultivation and formulation take place in close proximity. Development decisions follow the realities of desert agriculture and daily use, with skin care created near the fields where its plants are grown and adapted to life in Israel’s environment.

 “I am the rose of Sharon, the lily of the valleys.” (Song of Songs 2:1)

Ingredients:

Water (Aqua), Aloe Barbadensis Leaf Juice*, Caprylyl/Capryl Glucoside, Calendula Officinalis Extract**, Glycerin**, Rose Extract**, Coco-Betaine*, Xanthan Gum*, Glyceryl Caprylate*, Lactic Acid*, Sodium Chloride*, Phenethyl Alcohol*, Sodium Benzoate*, Potassium Sorbate*
*Naturally derived
**Organic

Specifications

• Product type: Facial cleanser
• Skin type: Regular to dry skin
• Volume: 5.29 fl oz (150 ml)
• Packaging: Amber bottle with pump dispenser and wooden collar
• Use: Daily facial cleansing; suitable for makeup removal
• Free from: SLS, parabens, silicones, synthetic preservatives
• Use instructions: Apply to slightly wet skin, massage gently over face and neck, rinse thoroughly
• Caution: For external use only; avoid contact with eyes; keep out of reach of children
• Origin: Made in Israel