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Description
Crafted by hand in the Golan Heights of Israel, this citrus infused solid shampoo bar from Masik delivers a bright and refreshing cleanse that’s rooted in the purity of cold pressed plant oils and traditional Israeli craftsmanship. Masik’s founders, based in Bnei Yehuda overlooking the Sea of Galilee, have spent years perfecting gentle oil based formulas that nourish hair without harsh detergents. Their soapmakers still work in small batches, stirring each blend slowly as it thickens – an artisanal cadence that gives this bar its silky lather, light and naturally uplifting aroma of neroli and lemon.
As you massage the bar into wet hair, the shea butter softens, the coconut and castor oils provide a creamy foam, and the avocado, argan, and vitamin E oils help coat each strand with weightless moisture. The fresh citrus profile brightens the senses while the oil rich formula softly cleanses the scalp without over-stripping the hair of its natural oils. Concentrated yet gentle, it works beautifully for travelers, minimalists, and anyone seeking a natural approach to hair care crafted directly in Israel.
Ingredients: Shea butter, Sodium olivate, Coconut oil, Castor oil, Avocado oil, Argan oil, Vitamin E oil, Neroli oil, Lemon oil.
Directions: Extremely concentrated. Wet hair thoroughly, then glide the bar over the scalp or work it between the hands to build a lather. Massage into the roots and rinse. If desired, follow with conditioner.
Specifications
- Weight: 100 g (3.5 oz)
- Warnings: Avoid contact with eyes.
- Not Tested on Animals
- Hebrew certification stamp (בד”ץ – as printed)
- Location: Bnei Yehuda, Golan Heights, Israel
- Recyclable packaging
Cruelty Free
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Organic
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SLS Free
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Vegan
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Masik Natural Shampoo Bar – Citrus
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Meet the Producer
Masik
MASIK is a family-run natural cosmetics company based in the Golan Heights in Northern Israel. Amnon Mizrachi established MASIK in 2004.
MASIK is known for its outstanding natural cosmetics. 100% natural cosmetics are based on Israel’s finest oils, emphasizing olive oil, jojoba, almond, chamomile, rosemary, lavender, and more. All of MASIK’s products are handmade in their small factory in the Golan Heights. MASIK uses only the highest-quality pure cold-pressed oils and high-quality essential oils in their manufacturing process.
MASIK’s owner Amnon Mizrachi moved to the settlement of Bnei Yehuda in the Golan Heights following the 1974 Yom Kippur war. It was there that he planned to raise his family, where they could grow up with an attachment to the Holy Land of Israel.
Amnon developed his business out of a personal need. He was diagnosed with psoriasis, which is a painful condition that affects the skin. There is no particular cure, and Amnon’s physician recommended using a natural soap made from olive oil, which he did. He found the soaps effective, but he wanted a soap that would be more enjoyable to use and that would not sry his skin.
He took advantage of the abundance of olive trees growing naturally in his region and, after time, found that he had developed the most wonderfully nourishing soap.
Amnon did not anticipate turning his venture into a business, but over time, people came to fall in love with his soap, and he, in turn, made more. Israel is a small country where it seems that coincidences happen in a way that you feel God winking at you. Amnon met a new immigrant from Russia, a renowned chemist, Fania Feitelson, who shared a wealth of knowledge and unique formulas that have become the basis of MASIK natural cosmetics.
Today MASIK has two full-time chemists who are creating new formulas built on the company’s heritage of 100% natural ingredients.
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