Boaz Netanel and his wife Tamar established their home and their family (they have been blessed with 7 children) in the beautiful Jewish settlement of Ali, next to the Biblical settlement of Shilo in Samaria. It is here that he creates his special jewelry.

The inspiration behind the Aley Tamar designs comes from both Boaz and Tamar. Their ideas are influenced by the beauty of Samaria and their deep connection to their Jewish faith. They feel honored to bring elements of their faith and their homeland to their jewelry designs.

When Boaz works, he prays that God will purify his heart and direct his thoughts so that each design and creation brings blessing and light to the world.